Angela Brown: Salt Lake Underground Entrepreneur’s Lessons in “Rebellion Through Action” |  ​ARTrageous Online

Angela Brown, chief editor of SLUG (Salt Lake Underground) Magazine, was born and raised in Salt Lake City, Utah. Over the past 23 years, her work and vision have transformed SLUG from a simple black-and-white local punk rock magazine into a full-color, high-design publication that now stands as a definitive voice not only in the local music scene but also in fashion, sports, arts, and events. A lifelong champion of irreverence, Angela shook up Salt Lake’s status quo in the '90s, expressing herself through brightly dyed hair, punk fashion, photography, and a powerful, distinctive voice that still shapes SLUG today. Her mantra, borrowed from Canadian punk band D.O.A., "Talk Minus Action Equals Zero," defines SLUG’s modern voice: rebellion through action, not just words—a call to walk the walk, not just talk the talk.

True to her independent spirit, Angela remains a steadfast advocate for artistic expression. In 2009, she founded Craft Lake City and launched a DIY festival that celebrates Utah’s creative culture, providing a platform for artists and makers to showcase fine and functional art and inspire others. For Angela, whether through magazine pages, festivals, or art, it’s about creating spaces that uplift artists and encourage people to discover their own creative spark. In Angela's view, this is the new face of rebellion.

Topics:  Career Paths, Writing, Journalism, DIY entrepreneurship
Class: English, CTE, Fine Arts, Library Media
​Grades: 7-12  | Time: 4 Hours  
Platform: Online Learning Management System (LMS) with synchronous learning option (e.g., Zoom, Google Classroom) Or In-Classroom Learning
Tech Tools: Web Access; (Optional) Super Simple Highlighter Chrome Extension; Padlet

Quick Links

Watch Angela Brown on YouTube

CURRICULUM MAP: Includes Core Standards and Learning Intentions

Part I: Angela Brown: The Rise to Queen of Salt Lake Underground

Part II: Jumpstart Your Career as an Indie Editor/Writer

Part III: The DIY Reframing of Grandma's Craft Culture

Introduction

Angela Brown is a Salt Lake City artist and entrepreneur who channels her creativity into ventures that enrich her community and support local artists. As the Chief Editor of SLUG (Salt Lake Underground) Magazine, Angela leads a team of writers and coordinates over 150 volunteers to spotlight the local music scene, capture the essence of local art and artists, and promote various community events, from sports to cultural festivals. Angela’s passion for fostering creativity extends beyond the pages of SLUG. She is also the founder of Craft Lake City, a nonprofit organization that celebrates the DIY movement and empowers Salt Lake City's creative culture. Reflecting on her inspiration, Angela recalls her teenage resistance to learning crafts like crocheting and knitting from her "uncool" mom. Years later, as these traditional crafts gained a rebellious edge in the DIY movement, Angela embraced the opportunity to reframe “mom and grandma’s” work as bold and innovative. Craft Lake City’s DIY Festival has since become a cornerstone of the community, attracting over 20,000 local artists, performers, STEM exhibitors, vintage vendors, and food enthusiasts each year.

In this three-part video series, Angela shares her evolution from a rebellious teenager to an entrepreneurial trailblazer. Through her work, Angela exemplifies how creativity, community, and entrepreneurship can intersect to build something extraordinary. She describes her philosophy: "I've always said these are lifestyle jobs—they’re about my passions, things I love, things I would be doing as hobbies anyway. Why not monetize them, create a space where I can employ others who share that passion, and bring young spirits into this creative environment? And they guide me, inspire me, and keep me plugged in. It’s a win-win—and the journey isn’t over."

Quotes to Use Throughout Curriculum:

"Talk Minus Action Equals Zero." (D.O.A.)

“Sometimes you gotta create what you want to be a part of.” (Geri Weitzman)

“Art is not what you see but what you make others see.” (Edgar Degas)

What’s included in the course?