Dallas Graham: Red Fred Stories, Life Lessons, and Discovering Utah’s Wild Side Through Science & Art  |  ​ARTrageous Online

Dallas Graham is a fiercely creative and compassionate graphic designer, writer, storyteller, and participatory artist based in Salt Lake City. Best known for the Red Fred Project, Dallas has made a lasting impact by helping children with rare and life-threatening illnesses become published authors—transforming their ideas, stories, and perspectives into powerful legacies through the art of bookmaking. 

A passionate supporter of the arts with formal training in both visual art and writing, Dallas challenges the conventional ideas of success, asking, “Does a book only matter if it makes the New York Times Best Seller List?” His answer, shaped by a decade of working with young authors, is bold and affirming: “We are producing the greatest stories ever told.”

“What do you get when you cross a Rocky Mountain Elk with a Bushy-tailed Woodrat? I want to know and I want YOU to help me make it into art.”  —Dallas Graham

After ten transformative years with Red Fred—working to publish 50 books in 50 states—Dallas launched a new, purpose-driven project in the spring of 2025: ABSLTLY AMZNG ANMLS. This playful and profound initiative turns Salt Lake City into a vibrant scavenger hunt reminiscent of Pokémon Go. Grounded in Dallas’s belief that medically fragile children are also artists, the project invites these young creators to imagine hybrid creatures by combining two Utah-native animals into a single, whimsical form.

From there, Dallas brings their visions to life as colorful, oversized wooden cutouts, which he installs on building corners, in alleyways, and across the cityscape. Passersby are encouraged to find these creatures, learn about Utah wildlife, and share selfies and messages with the child artists. For kids often confined to hospital rooms, receiving an outpouring of appreciation for their creativity becomes a deeply affirming and joyful experience. At its heart, ABSLTLY AMZNG ANMLS is about connection, creativity, and community development through public art.

This project inspired the arts integration lesson in this unit.

Topics:  Writing, Reading & Writing, Social & Visual Art, Social and Emotional Learning, Civics, Ecology 
Class: English, Social Studies, Science, Fine Arts, Library Media
​Grades: 7-12  | Time: 4 Hours  
Platform: Online Learning Management System (LMS) with in-classroom or synchronous learning option (e.g., Zoom, Google Classroom) 
Tech Tools: QR Code Generator, GIMP

Quick Links

CURRICULUM MAP: Includes Core Standards and Learning Intentions

Part I: Meet Dallas Graham

Part II: Red Fred, A Blackbird Named Blue, and the Jolly Troop

Part III: No One Says It Like You Do

Inside the Unit

Video 1 introduces Dallas as he shares his unconventional artistic journey and creative inspirations.

Video 2 dives into the emotionally rich and fulfilling world of the Red Fred Project, highlighting how one life-changing experience with a child and their family shaped the course of his work.

Video 3 explores the question, “What is a book?”—as Dallas redefines our understanding of books, revealing that a story's worth and effort go far beyond a title or cover

Quotes to Use Throughout Curriculum:

YOU are the author of your life.” Brianna Heim

“You can still be brave when you are afraid.” Hallie Munro  

“Birds are not meant to be caged.” Zuleyka Alvarado

“Heroes come in every shape, size, and color.” Colin Kopacko

What’s included in the course?